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Are you looking for new video marketing ideas? You may want to consider recording unboxing videos. They are relatively easy to make and can help you grow your online audience. Just follow these six steps to make interesting and engaging unboxing videos:

What is an Unboxing Video?
An unboxing video is a recording of yourself opening items for the first time. Unboxing videos are wildly popular on YouTube. Unboxing videos originally focused on fashion or high-tech products. Today, the competition to unbox top tech gadgets—such as the latest iPhones or gaming consoles—is fierce. Other types of unboxing videos have begun surging in popularity, such as toys, outdoor gear, luxury goods, food, beauty products and more.

Why are unboxing videos such a phenomenon? Watching an unboxing video lets viewers vicariously experience a product. This opportunity can benefit people who are weighing multiple products before making a purchase. Unboxing videos recreate the feeling of getting something new and enjoying it for the first time. For kids, watching toy unboxing videos can recreate the feel of Christmas morning.

Unboxing content can be a great tool for increasing your influence on social media. You can create fresh content to share often and build a following. Be sure to apply proven practices—such as knowing the best times to post on Instagram—to gain a bigger audience. Your unboxing videos can be your ticket to enter the exciting world of video content creation and influencer marketing.

6 Tips for Creating an Unboxing Video
The good news about unboxing videos is that most have a homemade feel. They aren’t sleek, professional productions, but rather real people providing honest commentary as they unveil something new.

You can get started making an unboxing video with your mobile phone to gain some experience. Over time, you may want to invest in some specialized equipment, but don’t let that hold you back. If you start today, you can grow your unboxing expertise and take part in a growing trend.

1. Choose an Unboxing Niche
You can make unboxing video content for any type of product. But it’s best to have a focus from the start and stick to it. For example, if you build up a following by unboxing toys, you won’t want to switch suddenly to unboxing power tools. That type of unexpected change can lose your viewership and hamper your channel’s success.

So, what types of unboxing content will you pursue? It depends on your passions and area of expertise. If you’re an automotive enthusiast, tools, gear and gadgets for cars would be perfect. Love gaming? While the tech unboxing field is crowded, you can find your place, especially if you have a winning personality. And fashionistas can unbox seasonal favorites from popular clothing and accessory brands.

Taking time to reflect on your interests is essential. If you are enthusiastic about the products on your unboxing channel, you’ll attract a bigger following. And that can cause your popularity and your earnings from videos to climb.

2. Practice Speaking Slowly and Clearly
While the unboxing products take center stage, narration can make or break a video. Before you upload your first video, you’ll want to work on your speaking voice. You’ll likely find a need to speak more slowly than you do in everyday conversation. Enunciate clearly so that your viewers can understand your words. You may want to include captions or subtitles to make your videos more accessible and easier to follow.

If you’re not a great natural speaker, don’t despair. You can still find a place in the world of unboxing content. Instead of speaking, you can work as a filmmaker or producer. You can also script videos to be read aloud by others. On some channels, people who work behind-the-scenes can gain popularity and earn a lot of money from their contributions to unboxing videos.

3. Use the Right Unboxing Set-Up
Although a studio set-up is ideal for an unboxing shoot, it’s not necessary. All you truly need is one quality camera to capture video content. A tripod is also useful since it can stabilize your camera and ensure better shots. You’ll likely also need access to video editing software but can often find these tools for free or very low cost. In time, as you gain experience, you can invest in more equipment if needed.

Many unboxing videos feature the narrator behind a table that holds the product. Typical tables are waist-high to the narrator so that you can get the person and the product in a single shot.

Position yourself in front of an uncluttered background. If possible, have your background match your content theme. For example, if you’re unboxing kitchen products, shoot in a kitchen—but make sure any background counters are free of distracting clutter.

You will need to practice shooting unboxing content from several angles. In every unboxing video, you’ll want to include wider shots of you introducing and reacting to the product, along with close-ups of the product itself. Also, you may want to include overhead views of you unboxing the item. In time, you may find it helpful to have a two-camera set-up, but one camera is fine for starting out.

4. Make Sure the Products You Unbox Are Timely
Keep in mind that the unboxing space is fiercely competitive. Depending on your niche, you may be competing with well-established unboxing channels. You can’t expect to focus on last year’s items and win viewership. That said, you can find a market for unboxing retro items, such as first-generation Nintendo gaming systems or vintage Star Wars action figures. Those types of classic items will always have appeal.

Your best bet is to immerse yourself in products’ new release dates and unbox them as soon as possible. While timeliness is critical, your personality and thoughtful reviews can earn subscribers who enjoy multiple perspectives.

5. Don’t Delay the Unboxing in Your Video
It’s tempting to want to take your time opening products in unboxing videos. You may think it’s wise to build suspense and increase your video length. But remember that you are competing for viewers’ attention with dozens of other videos. Keep your introductions brief and get to the unboxing quickly.

If you want to add more substance to your videos, you can pursue some other ideas. Consider comparing the product you’re unboxing to similar items. Maybe read some online customer reviews from sites like Amazon. Remember that many viewers will be coming to you to find out how well the product performs. If you can cater to that need, you may be able to keep them coming back.

6. Show the Product in Use
You can take your videos a step further by unboxing and using your new products. If you’re unboxing a new kitchen gadget, for example, put it through its paces by cooking a favorite dish. This style of video does more than just showcase the product. It helps position you as an expert in your area of focus.

At times, it can be hard to get a sense of product usability right away. You can create follow up videos to review the product after regular use. If you get a new laptop, create a second video to share your opinions after using it for a month. For bigger-ticket items like tech hardware, many people won’t rush out to buy it on the first day it is available. They’ll want to know how it functions with day-to-day use. You can provide this insight—and help expand your reputation as a trusted unboxing and product expert.